Branded messaging and collateral for Hillary Clinton’s 2016 presidential campaign.
Logos
• Hil16ry The combination of our candidate’s name and the election year inspired the Hil16ry logotype.
• Team Hillary Using a flag symbolic within collegiate sports, the Team Hillary logotype and pennant clearly exuded team pride, and cheer. The feeling was clear, Hillary was our champion!
• H’s The iconic Hillary for America mark represented the strength of our candidate and her dedication to ensuring a better future for America. Its presence throughout the campaign attested to its symbolic power and versatility as seen with H’s for Book lovers day, National Basketball Association playoffs, Christmas day, Valentine’s day, Mother’s day, and an application with Hillary Clinton herself.
I’m with her What could the Hillary for America campaign say that no one else could? “I’m with her”—and everyone knew exactly which “her” we were talking about. The seemingly simple message quickly turned into a widely-used supporter hashtag, shared over 5 million times on Twitter and stated by President Obama, First Lady Michelle Obama, Eva Longoria, Katy Perry, Cher, Kerry Washington, and Beyoncé!
for45 branding for45 was a national network of young professionals, leaders, and grassroots advocates under the age of 40 who were committed to electing Hillary Clinton as the 45th President of the United States. It also sought to move the conversation forward on issues important to young professionals and the next generation of leaders. Due to the young audience, the design played with mixing a wide range of the brand palette, an abstracted campaign logo, and monochromatic photography
She’s with us concert design collateral This fundraising concert was at the historic Greek Theatre in Los Angeles in June 2016. It featured performances by renowned singers and musicians, including Christina Aguilera and Stevie Wonder, as well as an appearance by Hillary Clinton herself. The identity spanned both print and digital realms in the form of email invitations, credentials, social graphics, and display slides.
I’m with her concert design collateral The concert was titled after showing support for our candidate, the colors and shapes were reflective of the venue, Radio City Music Hall’s art deco architecture. Our candidates’ image was featured prominently on the event collateral, because, we’re with her!
Blog infographic How an illegal gun gets in the hands of criminals.
Organizing poster and button Poster and button set designed to celebrate organizers on the ground in the states. Each piece stated the organizer's motto “Engage with purpose. Organize with heart. Win every day.” with a silhouetted photograph of Hillary Clinton.
Role: concept/creative direction, copy (I’m With Her), design