Event identity design for a 100-year organization preserving individual rights and liberties in the U.S.
With consideration to the ACLU’s core brand, the goal was to create an identity for the gala and after-party for the ACLU, marking 100 years of the organization’s achievements. Building from the brand typeface and palette, the gala design focused the wide ACLU brand palette to three core colors: red, black, and the introduction of gold for formality. Photography was consistently black and white, closely cropped, and focused on a singular person within ACLU’s work. This focus was meant to link us to each story and case, reminding us of the power of each person toward a more just America and their impact on 100 years of the ACLU.
Role: discovery, concept/creative direction, design
Website design: Vania Myers